DeepCleanse

How can one find out if this is “true”? Do we have to talk to the people who “produce” thermal baths aka banks, designers, architects, marketing experts, ingeneurs, cashiers, etc.? Or should we rather ask people who “consume” baths? Well, as it appears the marketing indeed sometimes talks about cleansing power of thermal water. However in Bad Hofgastein cleansing does not be part of a dominant discourse. Neither ‘producers’ nor ‘consumers’ talk much of cleansing power. Rather the marketing emphasises relaxation and pampering as key motivations for visitors to go to thermal baths; and indeed the visitors do largely agree.

So, how come, the cleansing idea does still come up here and there in the discourse? I suppose an easier way of argueing thermal water’s cleansing power is to show how water in most cases of use leads to some sort of cleansing: from the great biblical deluge to the cleansing effect of the everyday shower: if water thus most often leads to cleansing, then it is very likely that it also does so in the thermal bath.